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Shark Week
This project was made for Discovery Portugal, and the objective was to develop a campaign to promote “Shark Week 2021”, through a digital activation and a multimedia campaign.
Services
Art Direction
for Mustard Agency
Client
Discovery Channel
Year
2021
Our proposals took advantage of the generalized feeling of fear, introducing humor, informing, passing on knowledge, and amusement for the public/target.
The idea of the campaign was to convey fear to the viewer through phrases that introduce dark humor into the communication.
The Website
Throughout the campaign, we carried out a series of activations, one of which was aimed at the younger public through a virtual application where we invited them to dive with the sharks in a virtual reality experience.
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